Eat better at work

Our  tailor-made solutions are the perfect fit for all business catering needs.

Our story

2018

eatfirst is born

Since 2018, we are driven by the desire to improve the quality and transparency of food made available at work. With an initial focus on office catering - as finger foods and kitchen supply -, eatfirst immediately starts to take over existing operations in Germany, United Kingdom, Netherlands and of the market leader in Australia

June 2018

Consolidation & expansion

Caterdesk software is integrated, to support suppliers in the management of their online businesses and improving the customer experience. Meanwhile, further expansion in Italy and France takes place

November 2018

Consolidation & expansion

Caterdesk software is integrated, to support suppliers in the management of their online businesses and improving the customer experience. Meanwhile, further expansion in Italy and France takes place

December 2018

Consolidation & expansion

Caterdesk software is integrated, to support suppliers in the management of their online businesses and improving the customer experience. Meanwhile, further expansion in Italy and France takes place

Consolidation & expansion

Caterdesk software is integrated, to support suppliers in the management of their online businesses and improving the customer experience. Meanwhile, further expansion in Italy and France takes place

2019

Consolidation & expansion

Caterdesk software is integrated, to support suppliers in the management of their online businesses and improving the customer experience. Meanwhile, further expansion in Italy and France takes place

August 2019
2020

Consolidation & expansion

Caterdesk software is integrated, to support suppliers in the management of their online businesses and improving the customer experience. Meanwhile, further expansion in Italy and France takes place

January 2020

Consolidation & expansion

Caterdesk software is integrated, to support suppliers in the management of their online businesses and improving the customer experience. Meanwhile, further expansion in Italy and France takes place

March 2020

Consolidation & expansion

Caterdesk software is integrated, to support suppliers in the management of their online businesses and improving the customer experience. Meanwhile, further expansion in Italy and France takes place

...

Looking ahead

Despite the difficulties, the Covid-19 pandemic has not stopped us from continuously innovating. After having deployed our global platform, we have taken the lead in delivering a new, safe, food oriented back to work campaign launching our Smart meal solutions

Meet the team

Adrian Frenzel

CEO / Co-founder

After a career at McKinsey as Engagement Manager in Operations and a background marked by international professional experiences, Adrian spurred its entrepreneurial spirit joining the startup environment. From being the COO at Rocket Intern, to US co-CEO of the phenomenon Hellofresh & then Co-founder of Moonfare, in 2018 he founded eatfirst.

Sidney Francois

VP Product

Sidney totally dives into the Berlin startup scene. From being Product Manager and Frontend Engineer at Delivery Hero, to co-founder and CPO at Veyo Care and having done product consulting projects for customers as UBER and NOWADAYS, he joined Lemoncat in 2017 as Head of Product. From 2019 he is VP of Product at eatfirst.

Christoper Chaaya

Country Manager

Graduated with honors in Industrial Engineering & Product Innovation at Politecnico di Torino, Chris matured professional experience in both corporate and consulting environments at P&G and Bain & Company. After having found its own startup for mid-term renting in Turin, in 2019 he joined eatfirst as Country Manager.

Markus Albert

Managing Director Australia

Graduated in Finance, Accounting & Controlling at WHU School of Management, Markus started his career in Investment Banking with experiences at Credit Suisse and Lehman Brothers. He then joined in the startup ecosystem, founding & managing INCENT Corporate Services in Berlin and moving later on in Australia as Operation Manager at Hellofresh. From 2018 he is eatfirst Australian Managing Director.

Martjin Suister

Managing Director Netherlands

Martijn’s extensive knowledge in the Food Beverage industry and sales skills trace back to 2003 when he joined RedBull as Market Striker. Since then, he worked as Sales Manager at Just-eat Netherlands & Benelux, Market Manager at Hungr and finally Managing Director at Quandoo. From 2018 he joined eatfirst as Netherlands Managing Director.

Meet the team

Adrian Frenzel

CEO / Co-founder

After a career at McKinsey as Engagement Manager in Operations and a background marked by international professional experiences, Adrian spurred its entrepreneurial spirit joining the startup environment. From being the COO at Rocket Intern, to US co-CEO of the phenomenon Hellofresh & then Co-founder of Moonfare, in 2018 he founded eatfirst.

Sidney Francois

VP Product

Sidney totally dives into the Berlin startup scene. From being Product Manager and Frontend Engineer at Delivery Hero, to co-founder and CPO at Veyo Care and having done product consulting projects for customers as UBER and NOWADAYS, he joined Lemoncat in 2017 as Head of Product. From 2019 he is VP of Product at eatfirst.

Christoper Chaaya

Country Manager

Graduated with honors in Industrial Engineering & Product Innovation at Politecnico di Torino, Chris matured professional experience in both corporate and consulting environments at P&G and Bain & Company. After having found its own startup for mid-term renting in Turin, in 2019 he joined eatfirst as Country Manager.

Markus Albert

Managing Director Australia

Graduated in Finance, Accounting & Controlling at WHU School of Management, Markus started his career in Investment Banking with experiences at Credit Suisse and Lehman Brothers. He then joined in the startup ecosystem, founding & managing INCENT Corporate Services in Berlin and moving later on in Australia as Operation Manager at Hellofresh. From 2018 he is eatfirst Australian Managing Director.

Martjin Suister

Managing Director Netherlands

Martijn’s extensive knowledge in the Food Beverage industry and sales skills trace back to 2003 when he joined RedBull as Market Striker. Since then, he worked as Sales Manager at Just-eat Netherlands & Benelux, Market Manager at Hungr and finally Managing Director at Quandoo. From 2018 he joined eatfirst as Netherlands Managing Director.

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